Let's talk about the "Music Industry" for a moment.
What IS that?
According to one un-subscriber who told to me: "You don't know S@!T about the Music Industry", I'm not qualified to answer that question.
And the truth is... I don't.
I don't care to. I don't need to. And you don't either.
Things I DO KNOW are: Music and Business. I studied them separately and built a BRAND NEW bridge between them. And that bridge is a LOT easier to cross when you don't have a herd of greedy trolls weighing you down.
I've never worked for a major label, or publisher, or any of the other corporate, conglomerate, or otherwise congealed entities that make up the "Music Industry".
If I had, I might be just another cog in their machine. Perpetuating the GREAT LIE in music: That YOU need THEM!
They do everything they can to make you believe that in order to achieve success (which I'm sure they would define differently than us Musicpreneurs), you have to spend the the Gross Domestic Product of a small country on building your audience. Or that you need connections ONLY THEY can provide in order to receive opportunities.
Well I'm here today (everyday, in fact), to call B.S. on the music industry's GREAT LIE.
This LIE causes countless musicians spend crazy amounts of money on all the wrong things, just because they are trying to emulate the antiquated "Label System".
Well I’ve got news for ya… That system never really worked. DEFINITELY never in a FAIR way.
Musicians gradually lose support from their families and friends as they miss important events and flush unimaginable of sums down the toilet for the slightest chance at "getting discovered" only to find disappointment.
Can you blame them? They hate to see you suffer. And so do I.
Now that we have tools like email and social media that help us connect DIRECTLY with our fans and other music professionals, there's no reason to follow such a treacherous path anymore.
The path to making money is: Growth > Engagement > Monetization.
You can't skip any steps. And you MUST do them in THAT order.
Releases (like albums), are for Monetization. If you don't have anyone to sell it to, it makes NO business sense to spend lot of money recording one REGARDLESS of what the elite, uber-expensive, studios tell you. Their interest is vested in convincing you to spend money.
Releases (like videos and other things that aren't for sale), are content for Engagement. It makes NO Business sense to spend a lot of money on video production if no one is going to see it REGARDLESS of what the fancy videographer or "music industry insider" tells you. Their interest is vested in convincing you to spend money.
Releases are not very useful for growth.
EVERYDAY I watch in horror as musicians pour ridiculous amounts of money into trying to force releases to stimulate growth, while COMPLETELY overlooking ACTUAL growth and engagement.
The BEST growth costs time. MUCH more than it costs money.
Now keep in mind that I do email pretty much every day. So if you’re just gonna unsubscribe later and complain about to many emails, don’t even bother.
I’m only interested in musicians that want to think about their careers every day. And that want to turn building their business into a daily habit.